Radiohead has stunned the music world once again only this time by announcing that its forthcoming album will make its debut as a digital download available for whatever individual consumers want to pay for it.

Guitarist Jonny Greenwood announced on the band’s website on Sunday night that the new album In Rainbows has been completed and would be released Oct. 10 online.

Thom Yorke, seen above at a music festival near Paris in 2006, has questioned the traditional music-industry sales model.

When pre-ordering the album through the website, the checkout screen returns the message: “It’s up to you.”

A subsequent message adds: “No really, it’s up to you.”

A physical version of the album [a special edition featuring two discs along with lyrics and artwork] will follow in December.

worth every stinking cent of whatever you think it’s worth.

on principle ALONE.

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